Why child care is still a local business
Families don't enroll because of a logo. They enroll because they trust the people caring for their children — and that trust is built from the inside out.
The Operator's Desk · Essays by Marnie Forestieri
Families don't enroll because of a logo. They enroll because they trust the people caring for their children — and that trust is built from the inside out.
Franchising can reduce risk and accelerate the learning curve — but parents don't enroll because of a system. They enroll because they trust the operator.
Opening more locations isn't doing more of the same thing — it's an entirely different business. What I learned running a center 100 miles from home.
We expect one person to be a leader, marketer, recruiter, coach, and compliance expert. The trait that matters most can't be trained.
Promoting your strongest teacher can cost you twice: you lose a great teacher and gain an overwhelmed director. Desire matters more than capability.
A losing center looked like an enrollment problem. After the audit, the real issue was leadership. Adding more children to a broken center only magnifies the problem.
What looks like an enrollment problem is often a leadership problem. The industry promotes teachers into leadership without ever developing leaders.
She wanted the title, talked about leadership constantly, and seemed ready. I learned that wanting to lead and being prepared to lead are very different things.
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Strategy · FeaturedA recognizable brand can get a family to schedule a tour. Quality is what makes them stay.
Read the essay →Written by Marnie Forestieri — a veteran childcare owner, operator, multi-site leader, and franchisor — sharing the lessons that licensing manuals leave out.