Marnie Forestieri Reimagining the Business of Early Childhood Education
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The Operator's Desk · Essays by Marnie Forestieri

A brand opens the door. People keep it open.

01Strategy

Why child care is still a local business

Families don't enroll because of a logo. They enroll because they trust the people caring for their children — and that trust is built from the inside out.

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02Franchising

Childcare franchising: the brand matters, but the operator matters more

Franchising can reduce risk and accelerate the learning curve — but parents don't enroll because of a system. They enroll because they trust the operator.

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03Scaling

The truth about running multi-site child care operations

Opening more locations isn't doing more of the same thing — it's an entirely different business. What I learned running a center 100 miles from home.

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04Hiring

One director can make or break your school

We expect one person to be a leader, marketer, recruiter, coach, and compliance expert. The trait that matters most can't be trained.

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05Hiring

The biggest leadership mistake I kept making: promoting great teachers into director roles

Promoting your strongest teacher can cost you twice: you lose a great teacher and gain an overwhelmed director. Desire matters more than capability.

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06Turnarounds

Fix the operations before you enroll more families

A losing center looked like an enrollment problem. After the audit, the real issue was leadership. Adding more children to a broken center only magnifies the problem.

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07Leadership

We have a leadership problem in the childcare industry

What looks like an enrollment problem is often a leadership problem. The industry promotes teachers into leadership without ever developing leaders.

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08Hiring

The teacher-turned-director who had it all wrong

She wanted the title, talked about leadership constantly, and seemed ready. I learned that wanting to lead and being prepared to lead are very different things.

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Editor's pick

Where to start

The through-line of the whole collection
Marnie ForestieriStrategy · Featured
Essay No. 01

Why child care is still a local business

A recognizable brand can get a family to schedule a tour. Quality is what makes them stay.

Read the essay →6 min read
The Operator's DeskField notes · childcare leadership

Written by Marnie Forestieri — a veteran childcare owner, operator, multi-site leader, and franchisor — sharing the lessons that licensing manuals leave out.

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Orlando, FL · Working with owners nationwide